Can you accept the convenience of sacrificing livestock? “The Scarecrow”
| Title | The Scarecrow |
|---|---|
| Author | Chipotle Mexican Grill(www.scarecrowgame.com) |
| Year | 2013 |
| Play time | 3m22s |
| Review | Seems rural scene in the country, but it is actually the ad plate. The Scarecrow robot wearing straw hat goes through the vacant gate at that sign (the door part of the house). Then, found new world highly automated machine city. The Scarecrow that be transported by belt conveyor with many similar robot while the robot crows have monitoring. Various goods are automatically flushed to the belt conveyor, and the residents enjoy these convenience. But in an invisible place beyond the wall of wooden board, chickens was killed by industrial robot, and alive beef have packed for shipment. Then,the scarecrow robot takes train and returned to the country. While modern people enjoy convenience, there are animals are being sacrificed. I felt that this animation work might include alarm bells on distortion of contemporary civilization. Modern civilization is being rely too much on machinery,and automated system. At least, should choose livestock in the environment close to grazing. The animation produced by restaurant chain of Chipotle Mexican Grill American company. |
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